For Brands

Connect seamlessly to 850+ million rural consumers

Enjoy direct reach, higher brand awareness, loyalty and consumer data. StoreKing helps brands set a new pace for their business. We connect them directly to underserved rural consumers across 200+ million households.

We do this by enabling our large network of connected rural kirana stores to source an assortment of products directly from brands. Technology powers this at every stage and brands enjoy full visibility of the distribution channel and consumer insights.

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Why’ve brands had less access to rural India?

Traditionally, kirana stores who are the primary source of purchase for rural consumers, have not connected directly with brands. Instead, they source from wholesalers and alternate discount channels. While the rural consumer has been ready to experience urban brands, the lack of availability and accessibility has kept the market largely untapped due to various reasons:

  • Rural distribution is broken
  • Logistical limitations
  • Rural stores lack access to brands
  • Brands lack understanding consumer behaviour

Brands have faced multiple challenges

In spite of being a huge market opportunity, entering and engaging with the rural consumer has not been easy for brands due to the following factors:

Sales
Limited reach

Direct channel doesn’t find rural kiranas economically viable and stops at the district or taluka level.

Information
Weak information flow

Brands have been unable to establish control and connect due to an indirect, broken multi-tiered distribution.

Connection
No direct connect

The presence of wholesalers as middlemen has kept brands away from connecting with consumers.

Channel
No access to data

Brands lack access to tertiary data from rural consumers or secondary data from rural kirana stores.

Tech
No technology connect

There has been no digital platform that connected kirana stores to brands directly.

Credit
Driven by volume

Credit by channel is offered to select kirana stores. The channel is not driven by reach but by volumes.

Sales
Limited reach

Direct channel doesn’t find rural kiranas economically viable and stops at the district or taluka level.

Information
Weak information flow

Brands have been unable to establish control and connect due to an indirect, broken multi-tiered distribution.

Connection
No direct connect

The presence of wholesalers as middlemen has kept brands away from connecting with consumers.

Channel
No access to data

Brands lack access to tertiary data from rural consumers or secondary data from rural kirana stores.

Tech
No technology connect

There has been no digital platform that connected kirana stores to brands directly.

Credit
Driven by volume

Credit by channel is offered to select kirana stores. The channel is not driven by reach but by volumes.

Why kirana is important for brands and consumers?

The kirana is a brand’s gateway to a previously unaddressed market.

connect
Strong connect/relationship with consumers
Data access
No literacy or language barrier
After sales
After sales support with trust guarantee
Trust
Local trust point
Access information
Access point for information
Accessibility
Accessibility & logistics reach

StoreKing’s addressable market connects brands to kiranas and consumers

We take brands beyond districts and talukas, serving the remotest villages with a population of even 800 people. Through StoreKing, 6 million+ kirana stores get connected to 850 million+ rural population, giving brands the widest reach.

  • 50,000+ kirana stores across 10 states
  • Cover all of South, West & Central India
  • Reach in Tier 6 and below villages
  • Exclusive StoreKing stores in Tier 2 and Tier 3 towns
Market Stats

What does the StoreKing model district look like?

Our robust value chain ensures quick fulfillment of orders and simplifies a kirana store’s workings. An overview of how our rural operations and ecosystem works.

  • Super Franchise (SF): Single point of procurement for all clusters.
  • Storeking One Store (SK1): StoreKing’s financial hub
  • Rural Master Franchise (RMF): An existing distributor and StoreKing’s point of stock delivery. RMFs onboard and manage rural franchises.
  • Rural Franchise (RF): 20-30 RFs get mapped under each RMF. They receive stock delivery, digital assistance and unplanned purchase assistance from RMF.
Model District

We’ve got brands covered

StoreKing takes care of all aspects of rural distribution, marketing and payments so that brands can focus on the art of selling.

Technology
Technology

App Ecosystem Powered by Inhouse Tech

Payments
Payments

All Orders are 100% Prepaid

Logistics
Logistics

Reach Beyond Traditional Distribution Networks

Marketing
Marketing

Retail Asset Creation & Rural Marketing

Robust platform designed for kiranas to serve brands

Our platform connects every kirana store with the brand directly to enable selling an extensive catalog to rural consumers. It also supports brands to devise data-guided product and sales strategies.

capital
Access to data & trends
  • Consumer Preference & Consumption
  • Optimal Assortment for Market Clusters
  • Secondary & Tertiary Data
capital
Kirana acquisition
  • Focus on Rural Width of Distribution
  • Kirana Acquisition & Onboarding
  • Robust Validation/Verification
capital
Cataloguing
  • Optimal Retailer Assortment
  • Tailored Products for Rural Consumers
capital
Efficient supply chain
  • Quick Fulfilment
  • Tech Driven Distribution
  • POS Enabled
  • End-to-End Visibility

The StoreKing advantage for brands

As the biggest and the only technologically-driven rural retail platform, StoreKing helps brands get a larger share of the rural retail market pie. This ecosystem also helps brands manage their channels more effectively.

1.

Visibility of Stock Movement & Channel Inventory

We ensure end-to-end fulfilment, delivering stocks to the kiranas’ door step. Get detailed information at every step and visibility of the town, district, city, retailer and pincode.

2.

Price Hygiene &Channel Parity

You can manage price changes via our digital platform. We ensure transparent pricing visible to all stakeholders and a record of all transactions (that are cashless!)

3.

Demand Led Ordering & Fulfilment

All orders are genuine and generated directly by the retailers. We do not encourage push sales. You get complete access to the market and retailer data.

4.

No Intermediaries or Wholesale

Goodbye multi-layered distribution networks. Stocks are billed directly to kiranas, with an option to limit order sizes for different retailers.

5.

No Unauthorized Schemes & support

OTP activation based payout structures on systems powered by technology ensure complete transparency.

6.

No Credit. All Prepaid orders

Ensuring robust payments with working capital assistance offered by leading NBFCs.

7.

Detailed Sales Insights

StoreKing’s dashboard gives brands granular visibility of category-wise sales, count of pincodes under each Tier and historic trends.

1.

Visibility of Stock Movement & Channel Inventory

We ensure end-to-end fulfilment, delivering stocks to the kiranas’ door step. Get detailed information at every step and visibility of the town, district, city, retailer and pincode.

2.

Price Hygiene &Channel Parity

You can manage price changes via our digital platform. We ensure transparent pricing visible to all stakeholders and a record of all transactions (that are cashless!)

3.

Demand Led Ordering & Fulfilment

All orders are genuine and generated directly by the retailers. We do not encourage push sales. You get complete access to the market and retailer data.

4.

No Intermediaries or Wholesale

Goodbye multi-layered distribution networks. Stocks are billed directly to kiranas, with an option to limit order sizes for different retailers.

5.

No Unauthorized Schemes & support

OTP activation based payout structures on systems powered by technology ensure complete transparency.

6.

No Credit. All Prepaid orders

Ensuring robust payments with working capital assistance offered by leading NBFCs.

7.

Detailed Sales Insights

StoreKing’s dashboard gives brands granular visibility of category-wise sales, count of pincodes under each Tier and historic trends.

StoreKing’s contribution for entire ecosystem

We’re transforming the rural retail landscape by simplifying a previously complex ecosystem. Our model is a win-win for everyone involved.

Announce
  • Better Reach and Control
  • Access to untapped markets & consumers across 200+ mn households
  • Larger share of the rural retail market
  • Ability to promote brands in rural markets, with direct connect to kiranas
  • Superior understanding of rural consumers and ability to tailor products
  • Full visibility & control of rural distribution channel
Announce
  • Better ROI & Additional Income
  • Significant business growthopportunity
  • No inventory risk
  • Exclusive access to new credit-worthy kiranas
Kirana
  • Better ROI, Income & Consumer Engagement
  • Access to SKUs unavailable in rural catchment areas
  • Product availability drives increased footfalls & repeat business
  • Access new products, services and brands
  • Frequent deliveries reduce working capital
  • Zero store downtime through app-based ordering. Convenient doorstep delivery.
Consumer
  • Convenience, Better Lifestyle & Satisfaction
  • Access to new goods & services. Can transact more through a trusted kirana.
  • Convenience & Savings: No need to travel to bigger town to purchase
  • Easy payment options, including in cash
  • After sales & reverse logistics support

Brands we work with

Brands Brands
Quotes
Quotes

StoreKing Brand success stories

Explore why these brands chose StoreKing, overcame the challenges of catering to the rural markets and what they achieved.

wallmart

StoreKing became Walmart’s exclusive partner in 2019 to supply various products and brands across all regions in India. With this partnership, StoreKing strengthened its supply chain while increasing the market reach of Walmart’s product range. StoreKing with Walmart’s strong retail background helped in fulfilling the requirements of rural India with its great products available at affordable prices.

Choco Royale

Choco Royale is an Indian based manufacturer of chocolate items. Through StoreKing, Choco Royale were the first to launch centre filled chocolates in rural India. Business soared when they joined hands with StoreKing around November 2018. The products of Choco Royale were sold on a daily basis through 400 distributor partners for StoreKing and over 1500 retail franchisee partners across India.

Detel

Detel India launched the cheapest 32 inch Full HD TV in India in 2018. With the objective of increasing its market reach, Detel India partnered with StoreKing to achieve its business objectives. With StoreKing’s presence spread over 2600 towns across India and a strong franchise network of over 48,000 retailers, StoreKing helped expand Detel’s market reach massively.

Paper Boat

Though Paper boat didn’t have a direct relationship with StoreKing. StoreKing through its distribution partners helped increase the products market reach along with its sales in regions the company didn’t have a direct presence. This was validated when the company’s own internal assessment team found Paper Boat products selling successfully in rural India because of StoreKing’s efforts.

We are a rural ecosystem and innovate every day

To add value to our rural consumers and partners, we have created strategic initiatives and programs. From unique reward systems to building the largest rural marketplace, we are constantly thinking, ‘How to get more insights and drive rural market growth?’.

WYP
What’s your price

Our relationship with kirana stores goes beyond transactions. We engage with them via gamification and contests to create a sense of belonging. This initiative helps us with data gathering from kirana store retailers across India.

Kingcoins
King Coins

Rural India’s first ever loyalty program that rewards consumers and kirana store owners to transact on and refer StoreKing. Created to offer exclusive benefits to our users and ensure they are deeply connected with the brand.

Bazaar
Bazaar

India’s largest marketplace to help rural consumers connect with buyers and sellers online. With Bazaar, kirana store owners get a new opportunity to sell their local products and services, not just in their village but across the nation.